Masters of Digital leverages geographic location data to accelerate marketing performance in the online and offline world
What we do
Masters of Digital helps advertisers to reach their target audience through geographic behavioural data. We do this with an innovative attitude and an open mind to the changing, privacy driven and cookieless media ecosystem
Our core
Bringing together experience, good (data) partnerships and an appetite for succes is what drives us. Masters of Digital is founded by industry experts that believe quality and long lasting clients relationships come from standing out on these 4 pillars.
Knowledge
Data
3.
Execution
4.
Verification
Strategy
Masters of Digital focuses on closing the gap between digital media and consumer behaviour in both the online and offline world. We have a different approach than your typical digital agency by creating marketing audiences from offline behaviour.

Lucas Noordhoorn
Head of Sales Benelux & DACH

Frank Hardenberg
Founder Out of Home Masters
SERVICES
We provide a full range of modern digital services
How we work
Define
Conceptualise
3.
Strategize
Create
Run
Optimise
The way we look at building audiences and reaching them
Masters of Digital combines several qualitative offline data sources for planning, executing and reporting digital media campaigns. Through its own collected data and partnerships, Masters of Digital is able to show consumers relevant ads on all online channels and digital billboards.

Wake up
Waking up in the morning and scrolling to the latest news gives us multiple opportunities.
- An opportunity to show a relevant ad
- Data about residential location
To Work
Commuting to work provides opportunities as well. For example, a regular commute gives data about a potential target group on that route, it also gives us an opportunity to send out an advertisement through Out of Home advertising
Lunch break
During the break people tend to go to the mall to get a sandwich. after lunch they often spends some time searching the internet for a next holiday destination or a new pair of sneakers and consider joining the gym again. After all, they just saw some reminders of this on the Out of Home advertising billboards while commuting to work. Time to start training again.
Going home
While cycling home, this person realizes that she has nothing to eat yet and cycles to the closest grocery store around the corner. Regular visits to retail stores tell a lot about the target audience and with digital signage available in the stores, it provides good opportunity for targeted ads.
Concert visit
Finding out offline venues where people spend time and money and take effort in going too, are very valuable data points. For example for a concert promotor it would be nice to distinguish people that often go to a concert venue from those that only visit it because they are a fan of Adele and will only come there for her concert.
Going home from the concert
For the concert promotor who does want to target the group that went to the Adele concert, Digital Signage on the way home in the hour after the concert gives a good opportunity to target the users with an ad promoting the next Adele concert.

Wake up
A woman wakes up in the morning. Checks her phone for the latest news and scrolls through social media.
To Work
She goes to work by bike and passes various digital signage boards with ads from several advertisers on it.
Launch break
During the break she always goes to the mall to get a sandwich. after lunch she often spends some time searching the internet for her next holiday destination or a new pair of sneakers and considers joining the gym again. After all, she just saw some reminders of this on the digital signage boards. time to start training again.
Going home
While cycling home, she realizes that she has nothing to eat yet and cycles a bit to the Jumbo retail store around the corner. There she looks in the Jumbo app for the latest offers, but also sees on the digital signage screen that is in the Jumbo store that the coca cola zero is on sale. She takes a six pack with her. even though she already has a set of cans at home.
Concert visit in the evening
After dinner she changes clothes to go to a concert in the Ziggo Dome. She regularly comes here for all kinds of concerts by well-known but also beginning artists...
Going home from the concert
She went to the concert by car. On the way home, she sees advertisements along the highway for Adele's new concert. She reminds herself to turn on a reminder to book tickets...
Team
Meet Masters of Digital's team of experts

Frank Hardenberg
Partner/ Managing Director

Rick Vriesema
Partner/ Commercial Director

Yordi Hardenberg
Partner/ Buying Director

Kevin Vermeij
Digital Client Lead

Sandra Broecks
Business Performance Director

Kashmir Klercq
Client Service Manager
Years of experience
Rockstar specialists
Completed campaigns
Happy Clients
Last posts
Our blog speaks better than words!
Edvard Munchweg 61, 1328 MK ALmere
Please call before visit
info@mastersofdigital.com
For clients & partners
tel. +31 (0)85 043 67 09
Business days 9 AM - 7 PM